If you’re not a cyclist, you look at a bike and see a toy, or a simple machine; an assemblage of parts, wheels frame handlebar saddle, that add up to something you did as a kid. But if you are a cyclist, you see something else.
You see a way to experience the world, get somewhere you need to be, spend time in the woods, get your thrills, health, more ice cream, competition, carry groceries, commune with friends and family, de-stress after a long day or week or month or year or decade, challenge yourself, overcome fears.
You remember all the miles, trails, hills, smells, pain, joy, friends, weekend trips, adventures, and beers you consumed after. You see access to a better life, a machine that literally takes you places, sometimes places you can’t otherwise go.
If you’re not a cyclist, look at your friends who ride, and envy them, because we get to ride our bikes. Or better yet, get up off the couch and find a bike and a friend, and let us show you the PURE UNBRIDLED HAPPINESS we enjoy regularly on two wheels.